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The White Paper (7/8)

Posted by on Nov 20, 2014 in Writing Tips | 0 comments

Writing a white paper is a great way for you as an entrepreneur to reach potential clients, expand your advertising reach and build greater credibility.   In this 7th installment of an 8-part series, we will continue to cover the basics of organizing your white paper.   Organize Your White Paper   1. Introduction 2. The “Sweet Spot” 3. Demonstrate Your Solutions 4. What About Your Competitors? 5. Outline Your Benefits 6. What Is Your Market? 7. Offer A Case Study If you have a case study, you might want to...

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The White Paper (6/8)

Posted by on Nov 13, 2014 in Writing Tips | 0 comments

  Writing a white paper is a great way for you as an entrepreneur to reach potential clients, expand your advertising reach and build greater credibility.   In this 6th installment of an 8-part series, we will continue to cover how to organize your white paper. Organize Your White Paper   1. Introduction 2. The “Sweet Spot” 3. Demonstrate Your Solutions Following your “sweet spot” revelation, write follow-up paragraphs that provide the “solution” to the reader’s interest in how to obtain that...

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The White Paper (5/8)

Posted by on Nov 6, 2014 in Writing Tips | 0 comments

  Writing a white paper is a great way for you as an entrepreneur to reach potential clients, expand your advertising reach and build greater credibility.   In this 5th installment of an 8-part series, we will cover the basics of writing a white paper.   Organize Your White Paper Now you know who your audience is and what their needs are. You have narrowed your topic to one main idea and have researched it enough to know that you can support it. It’s time to organize your paper with an outline. The outline is simply a...

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The White Paper (4/8)

Posted by on Oct 30, 2014 in Writing Tips | 0 comments

  Writing a white paper is a great way for you as an entrepreneur to reach potential clients, expand your advertising reach and build greater credibility.   In this 4th installment of a 8-part series, we will cover the basics of writing a white paper.   What Do You Write About? What is the main idea behind your white paper? You will find there are several aspects of your product, service or business that you could write about. Be brave and select one overall theme and three to four main topic points. Be very focused in your...

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The White Paper (3/8)

Posted by on Oct 23, 2014 in Writing Tips | 0 comments

  Writing a white paper is a great way for you as an entrepreneur to reach potential clients, expand your advertising reach and build greater credibility.   In this 3rd installment of an 8-part series, we will cover how to define your audience and what to write about in your white paper.   Define your target audience.   In order to persuade a potential client to see the value of your product or service, you need to focus on their needs. What do they need? What do they want that you can provide? If you can address the...

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The White Paper (2/8)

Posted by on Oct 16, 2014 in Writing Tips | 0 comments

  Writing a white paper is great way for you as an entrepreneur to reach potential clients, expand your advertising reach and build greater credibility.  In this 2nd installment of an 8-part series, we will cover how to approach writing your white paper. Collateral Material In addition to serving as an incentive on a website, a well-written white paper that is formatted properly also can be printed and used as a handout at a conference or at a seminar. If you haven’t written a book yet, the white paper is a good alternative. Its...

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The White Paper (1/8)

Posted by on Oct 9, 2014 in Writing Tips | 0 comments

  Writing a white paper is a great way for you as an entrepreneur to reach potential clients, expand your advertising reach and build greater credibility.   You already know what you know. You have years of experience in your field or business and you’re ready to address a problem that only you know how to solve, or share an incredible secret that will bring people health, happiness or more income. It’s time for you to write a white paper and share what you know with more people who can benefit from your knowledge. In this...

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Fear of Writing (2/2)

Posted by on Oct 2, 2014 in Writing Tips | 0 comments

Do you have a fear of writing? Have you been wanting to write a book, but the idea of writing something – no matter how well you know the subject – fills you with dread? In this 2nd installment of this 2-part article, I offer some tips on how to confront your fears and start writing. Change How You Think  No one writes perfectly the first time around. In fact, the best writers rewrite what they’ve written until they are satisfied with it. Writing does not come easily. It is hard work. Writing is a “process” and not...

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Fear of Writing (1/2)

Posted by on Sep 25, 2014 in Writing Tips | 0 comments

You fear writing.  The idea of writing something – no matter how well you know the subject – fills you with dread.   In this 2-part article, I will give you some tips on how to confront your fear and begin writing. You approach the writing process like elective surgery; you know it has to be done but you can barely face the pain involved. Your fingers tremble over the keyboard. Your mind goes blank. It feels impossible and your fear grows. You are not a writer. You squirmed through English class and couldn’t wait to get to math or...

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Facing the Blank Page

Posted by on Sep 18, 2014 in Writing Tips | 0 comments

  Have you ever been defeated by the blank page? Don’t fret. It’s common among writers.   I was on deadline for a major magazine and my article was not finished. In fact, I hadn’t even started it. I was losing the war with the blank page. My computer screen glowed in an open text document, mocking me with its pristine whiteness. I stared at it for a minute, my mind spinning with half sentences, words and a vague idea about what I was going to write. But nothing was coming. I attempted a few sentences, but quickly...

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