E-publishing gives new authors access to a reading public as never before. The opportunity to share a unique message with an international audience through an e-book has never been greater. Once shut out by a monolithic publishing industry, writers of fiction and non-fiction now have access to readers as never before.
Ever since Johannes Gutenberg invented the printing press in 1439, the world has relied on the printed page to communicate to large audiences. The printing of books and the Gutenberg Bible gave ordinary people access to information that was once held solely by kings and popes. Literacy flourished and humanity took a giant leap forward in this new paradigm that lasted for 600 years.
Today, that paradigm is shifting as electronic and mobile devices replace the printed page. Just as the rise in literacy served to ignite the Age of Reason hundreds of years ago, today’s knowledge is openly shared on a global stage and creativity is exploding. Entrepreneurs and writers have the ability to publish quickly, bypassing the publishing industry that kept new voices and ideas from public view.
If ever there was a time to write an e-book, it is now. E-publishing is like the Wild West and there’s no sheriff in town–at least, not yet. Restrictions are few (other than e-formatting). Opportunities abound. Categories have expanded. The “how-to” e-book is growing in popularity, particularly among international audiences who are hungry for American know-how. Christian e-books are in high demand worldwide.
Entrepreneurs and writers are rushing into this new world, and just as in the Wild West, false claim jumpers, e-sharks, and thieves are looking to steal and profit from these new nuggets of gold. Fortunately, there are many honest e-publishers who format and upload e-books at reasonable rates and authors retain control of their work. In addition to Amazon, there are many independent e-publishers who can offer the writer up to 70% of royalties (in print only 5-12% royalties go to the author).
The paradigm is shifting. It cannot be stopped. Even if print books remain, the move from print to screen is growing exponentially. Digital users want well-written e-books, containing valuable information or a new message. It’s time to embrace the change. E-books are here to stay and will last as long as there are satellites in the sky and people who read.